Abernethy Contracting
BRANDING + WEB + VIDEO + OFFICE
AGENCY: BUILDWITT
ROLE: ART DIRECTOR
TEAM: SR COPYWRITER, SR CREATIVE STRATEGIST, UI/UX DESIGNER, WEB DEVELOPER, PRODUCER, VIDEOGRAPHERS, PHOTOGRAPHERS, EDITOR, MOTION DESIGNER, PROJECT MANAGER
DELIVERABLES: BRAND WORKSHOP, VERBAL IDENTITY, LOGO, STATIONERY, MERCH, MERGER ROLLOUT MATERIALS, BRAND GUIDE, WEBSITE, OVERVIEW VIDEO
CHALLENGE
The Abernethy brothers were getting the band back together after years of growing two separate companies with two separate brands and identities. In order to successfully merge the two companies, they needed to create something new that would bring together the best of both and pave the way forward.
SOLUTION
A down-to-earth brand identity that aligns with the new company's collective values and legacy. A fresh, user-friendly website featuring an overview video that tells their story and reaches new markets. A clear communication strategy to communicate the benefits of the merger to employees and clients
