LPX Group
AGENCY: BUILDWITT
ROLE: CREATIVE DIRECTOR
TEAM: SR COPYWRITER, UI/UX DESIGNER, WEB DEVELOPER, PRODUCER, VIDEOGRAPHERS, PHOTOGRAPHERS, EDITORS, MOTION DESIGNER, PROJECT MANAGER
DELIVERABLES: BRAND WORKSHOP, VERBAL IDENTITY, LOGOS, STATIONERY, MERCH, ROLLOUT MATERIALS, BRAND GUIDE, WEBSITE, OVERVIEW VIDEO
ENTERPRISE BRANDING + WEB + VIDEO
CHALLENGE
Formulate a compelling narrative and brand system that underscored the collective strength of LPX Group, while celebrating the individuality of each brand.
SOLUTION
After extensive workshops and discovery sessions, a comprehensive rebranding strategy for LPX Group and its subsidiaries was developed. This included a cohesive brand architecture, distinct visual systems, and a scalable verbal strategy. The project delivered an overview video for LPC, individual websites, and clarified value propositions, strengthening market positioning and promoting long-term growth while maintaining each subsidiary's unique identity under the unified LPX Group brand.
Website Rollout Videos
ALL PROJECTS
