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Red Rabbit Laundry
AGENCY: MODERN VILLAGE
ROLE: CREATIVE DIRECTOR
TEAM: IT ME
DELIVERABLES: NAME, MOOD BOARDS, LOGO, STATIONERY, BRAND GUIDE
BRANDING + NAMING
OPPORTUNITY
Name and brand a new laundromat in Hartsville, SC that offers convenience, speed, and delivery services. The client wanted to target higher-end clientelle and stay away from any "suds & bubbles" cliches.
SOLUTION
A memorable name and character that represents speed and good luck. The custom character illustration brings a unique style and cute face to the laundromat’s brand. Sparkles decorate the illustrations and wordmark tying them back to cleanliness. The logo type introduces a retro script that feels energetic, yet established.
ALL PROJECTS
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