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Whitecap Car Wash
AGENCY: MODERN VILLAGE
ROLE: CREATIVE DIRECTOR
TEAM: IT ME
DELIVERABLES: NAME, MOOD BOARDS, LOGO, STATIONERY, BRAND GUIDE
BRANDING + NAMING
OPPORTUNITY
Name and brand a modern new carwash.
SOLUTION
The Whitecap name suggests clean, foaming waves that leave vehicles spotless. The logo balances movement and energy with clean profesionalism.
(btw, we eventually changed "auto spa" to "car wash" so that's why some of the mockups are different... just pretend it says car wash)
ALL PROJECTS
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