Art & Design by Haley Ard

Qwell

A REBRAND OF VICKS VAPORUB

Vicks VapoRub has been used for treating cold and flu symptoms since the 1890s and continues to stay at the top of their market. Successfully rebranding required maintaining the company’s long-standing values of integrity and product quality, while also aspiring to innovate. The new identity embodies the product’s soothing properties and emphasizes the loyalty of its well-established consumer base.

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Haley Ard

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